Pinrose is a luxury fragrance brand based in San Francisco, CA. In 2014, Erika Shumate and Christine Luby founded the company with the vision to make high quality fragrance a playful, effortless, everyday experience for the modern millennial. They are on a mission to pull the fragrance industry out of the dark ages by leveraging technology to help customers shop and by creating a brand that celebrates accessible luxury through “quirky elegance”.
Pinrose uses synesthesia, which is a concept that is near and dear to one out of two of us. Tanya wrote her thesis on sensory design that included quite a bit about synesthesia and how to leverage it. Pinrose uses it to personalize the buying experience for each customer. Shumate and Luby created a quiz that asks a series of color, shape, and sound preference questions. At the end, the quiz generates a customized scent “prescription”. Over 100,000 people have taken this quiz and contributed to the recommendation algorithm.
All Pinrose eau de parfums are designed by the best Master Perfumers in the world. They work with Tom Ford and Jo Malone’s perfumers (ummm FABULOUS) to create unique pieces of wearable art that are inspired by mood boards, songs, and personas. The scents are manufactured in the United States with the highest quality and most sustainable ingredients collected from around the world. All Pinrose products are phthalate, paraben, cruelty, and gluten free, woohoo!
These Pinrose Petal Packs were designed for on-the-go women. Petal Packs include 25 Petals – perfectly dosed single use fragrance sachets. Not only are Petal Packs great for travel, but also are the perfect entry-level product for customers who are wary of the perfume counter.
We highly recommend these as they are fun, versatile and so very innovative and unique in how they use scent to tell stories!
For $10 off your first order, click here.